Clean before you scale
You’re here because growth has started to cost more than it should.
You're the CEO and the COO.
Every decision routes through you. You know you'll need an operations lead, but not yet, and not what the role should actually own.
You're preparing to scale, licence or raise.
The operating model needs to hold up in front of a board, an investor or a regulator, and today it lives in people's heads.
You've restructured, and the processes haven't caught up.
The org chart changed. The work didn't. Handoffs break, savings leak back, and the same queries pass between teams. AI and automation are on the agenda, with no clear place to start.
You're setting up or licensing in the UAE.
You need operations and compliance built properly from day one, with someone on the ground in Dubai.
in operational leadership
15 years
ABOUT
120 people
operation built and led, multi-jurisdiction
15 years
Dubai
based, working with Gibraltar and internationally
Most businesses call three consultants. You only need one.
What I've learned is that the expensive problems are never inside one department. They sit between them. A process designed without the compliance view. A structure designed without the process data. A role created without anyone defining what it owns. I’m a specialist in being a generalist, so the operating model, the controls and the people get designed together.
- ICA Certified MLRO
- CIPD Level 5, Human Resource Management
- Lean Six Sigma Black Belt
- UAE gaming regulation (GCGRA) and AML
WAYS TO WORK TOGETHER
Senior operational leadership, in the shape you need it.
01 · FOR GROWING BUSINESSES
Fractional COO
THE PROBLEM
Senior operational leadership now, without a full-time hire.
WHAT YOU LEAVE WITH
Operations that run without you. A business ready to add value and scale in a way that adds to the bottom line.
TYPICAL WORK
- Interim COO cover
- KPIs and reporting
- Founder handover
HOW I WORK
Operational problems are rarely departmental.
They live in the gaps between departments.
I don’t start team by team. I look at how work actually flows across the business, end to end, then decide what to keep, fix, automate, outsource or stop.
01
Scope
4 WEEKS
An evidence-based view of how the business runs, where risk sits, and where time and money leak.
02
Streamline
8 WEEKS
A costed target operating model: structure, processes, controls and roles.
03
Scale
I lead the change through delivery and measure the savings, so the model sticks and keeps improving
3-6 MONTHS, ONGOING
What changes when the work is done.
OUTCOMES
Client work is confidential, so clients are described rather than named.
Growth without the headcount.
A start-up ready to scale with a small team. Every process mapped end to end across key departments, and the waste identified, so the business could ramp up without hiring ahead of need. The recommendations identified AED 1.8m in avoidable future headcount costs.
A blueprint they still use.
Workshops and deep dives to define the Target Operating Model, bringing vision, structure and strategy together in one blueprint that still guides the business today. Delivered independently, for an honest and transparent view.
Built right from day one.
An early-stage founder, focused on building the product. I was brought in before the first hires to define how the business would run: the processes, policies and controls it needed to operate and grow. The founder stayed focused on the tech, with the foundations already in place to scale.
FREE RESOURCE · PDF
The Operational Health Check
See where your operation is leaking time, money and control, and which gaps to close first.
